ABOUT ME

I’m Aldo Pini, CSO & Partner at LePub Brasil, a seasoned strategy leader with over 20 years of experience in the advertising industry.

I have a proven track record of planning and executing innovative campaigns that have delivered business growth, brand relevance, and consumer engagement for clients like Budweiser, Heinz, Brahma, Natura, Sadia, and Vivo.

As the former Chief Strategy & Effectiveness Officer at Africa, one of the world's most creative and effective agencies, I led a team of 40 strategists and planners across various disciplines and areas of expertise. I was responsible for developing award-winning cases that were recognized globally by festivals such as Cannes Lions, Effie Awards, One Show, and D&AD.

One of the greatest strengths I developed in these years of my career was a multidisciplinary vision that allows me to think about strategy regardless of format or model, always aiming at the best recommendation for the brand, be it a new product, an event, content or a traditional advertising piece.

I'm also a specialist in behavior and cultural trends and am deeply passionate about sneakers and mainstream culture.

Aldo is, in addition to being a wonderful human being, one of the best professionals with whom I had the privilege of working. He was with our team in Africa twice, and in his two passages, he left a trail of excellent relationships and work they did history for our customers. Iconic Brazilian brands such as Vivo, Sadia, and Brahma owe much of their success to Aldo's work and dedication. Global brands like Budweiser and Heinz also owe part of their success in Brazil to Aldo's talent. The success of our Africa owes a lot to the dedication and commitment that Aldo showed in the years that we had the privilege of having him on our team."

Marcio Santoro

CEO and Partner at Africa DDB

"If strategy is sacrifice, Aldera is the sharp knife that cuts through the business strategy and helps creatives stay on target and clients choose better. We've worked together for over a decade, and Aldera has helped me create better work, hunt for bigger lions, and put amazing stuff into the world!"

Daniel Wakswaser

CMO at AMBEV

"Innovation is about making it work. And in these four years of acting and somehow working with Aldo, he showed me to be the material of that.

Monique Evelle

One of the 500 most influential personalities

in Latam at FORBES and Shark, in Shark Tank BR

"Aldo is one of the most complete strategists I've ever enjoyed working with. He has a huge multi-disciplinary experience and can bring a 360 strategic vision to any project. In addition, he has an enormous ability to lead these cross-platform teams."

Carmem Rodriguez

Global Chief Growth Office at GUT

Aldo is a complete professional in the skills that make a professional truly complete today: the strength of the work that goes from the agency's door to the outside and the power that remains from the door in.

From the door out, Aldo's history is one of the successful works because they connect people with brands through cultural insights. More than equating brand truths with people's behavior, Aldo has works that add the cultural component to this equation, a fundamental skill for brands' conversations to be relevant today.

From the door to the inside, he is a complete leader because he has an eye and attitude focused on the structural changes needed in our industry, creating and being intensely involved in diversity, equity, and inclusion projects — which wisely will also impact not only the industry from the door inside but also the jobs that go out the door.

João Gabriel Fernandes

Strategy VP at ALMAP/BBDO

Aldo is a unique combination of people: analytical with a creative mind. Strategic with strength in the execution of deliveries. Long-term and short-term. Planning and result. Excellent partner to have around!

Maria Fernanda Albuquerque

CMO Global at Havaianas/Alpargatas

"Aldo is able to deeply understand brands and business needs and convert them into communication strategy. He challenges the status quo, and has a wider overview and unique point of view. Moreover, he engages clients, agencies, and other stakeholders and creates a good environment for ideas to grow."

Cecilia Alexandre

Marketing Director at Kraft Heinz Brazil

Some strategists are great for the business, and strategists are great for creative work. Aldo is both - a true strategy partner who enhances the work and gets it sold when the time comes.

Felipe Ribeiro

CCO LATAM at Wieden+Kennedy

"Aldo is a very smart and inspiring strategist. I particularly admire his understanding of the clients' business and his ability to transform the consumer observations into relevant insights for the brands"

Juan Isaza

Strategic Planning & Innovation VP at DDB Latina

and President at DDB Mexico

Aldo is a master strategist with an astute understanding of the market and a deep commitment to exceeding his clients and colleagues.

Equally importantly, Aldo is an extraordinary manager and mentor, helping his people appreciate and amplify their strengths.

Fabio Kadow

Global Head of Media and

Integrated Marketing at PUMA

""With a successful trajectory - leading renowned advertising agencies in Brazil, Aldo has, in his eyes, been full of cultural baggage and references, which I like to highlight. Our personal and professional bond has solid roots going back more than two decades to our days at the University. Since then, Aldo has distinguished himself as a strategic leader and cultivated a valuable and authentic friendship. In addition to his commitment to professional excellence, he is a catalyst for collaborative and innovative teams, evidencing a unique ability to inspire.

Gustavo Giglio

Head of content for brands and curator

at Omelete Company / CCXP.